I designed the Shop Local poster in June of last year just as stores were reopening after the first lockdown. As a designer, I noticed the power social media was having, specifically during COVID and the Black Lives Matter protests, when visual communication became more essential than ever.
People were sharing posts about COVID symptoms to look out for, ways to be socially distant and stay sane, and showing solidarity via Instagram stories. It was beautiful to see the way people came together to support their community.
I wanted to design something to promote positivity while shining some light on the local shops that needed support. A week later the poster image was reposted by a popular meme account @scariest_bug_ever with 180k followers, who gave up her platform and changed to @diaryofangryblackwomen to amplify Black voices.
It was shared and liked 3,000 times. I’m no influencer, so that was an impressive amount to me! The next day Justin at New Cross-based risograph print shop pagemasters.co reached out and asked if he could print my design for local shops, and the rest is history.